A Study to Identify the Potential Advisors & Retail Penetration in India's Contemporary Telecom Market – with Special Reference to Jio Prepaid Services (2025)
DOI:
https://doi.org/10.67224/ioasdjbms.2025.v02i04.005Keywords:
Retail penetration, Jio prepaid services, telecom market, retailer satisfaction, distribution network, customer demand, Coimbatore market, telecom competition, prepaid connections, retail outletsAbstract
India’s telecommunications industry has grown into one of the largest and fastest-expanding networks in the world. With the rapid penetration of smartphones, affordable data tariffs, and increased digital adoption, telecom providers face intense competition to expand their retail reach and increase customer loyalty. This article updates an earlier project on retail penetration of prepaid cards and transforms it into a contemporary study focused on Jio Prepaid services in Coimbatore. The research explores the retail penetration levels, retailer satisfaction, competitor presence, and preferences that influence product shelfing decisions. Using structured questionnaires and field data, the study highlights key issues, market opportunities, and strategic recommendations for telecom service providers in 2025.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 D. Suganya (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
The IOASD Journal of Business and Management Studies publishes all articles under the Creative Commons Attribution–NonCommercial 4.0 International (CC BY-NC 4.0) License. Under this license, readers are free to copy, distribute, share, adapt, and reproduce the published work in any medium or format for non-commercial purposes, provided that appropriate credit is given to the original author(s) and the source.
