Pathology of the Components of Digital Banking Acceptance in Parsian Bank Branches (Case Study: Guilan Province in the North of Iran)

Abstract

Today, the services industry is changing in the world. The new technologies have changed the method of service representation to customer in many of service organizations. Bank services have been changed basically because communication and information technology. In this study, it has been identified the electronic Banking acceptance components in branches of Parsian Bank Branches of Guilan province. The stoical community of this research includes all customers of various branches of Parsian Bank of Guilan province. The current study statistical sample includes 375 individuals (person) of male and female customers with high education and various jobs that are randomly choose of slightly statistical community, and the obtained data are analyzed using of factorial analysis test.